Building the infrastructure that turns experts into recognized voices
From limited brand recognition to first-call source for policymakers, journalists, and global audiences.
A new think tank with limited brand recognition. A roster of analysts with deep regional expertise but no public profile. A political moment when the world was paying attention to the Middle East and needed credible voices to make sense of it. I built the visibility infrastructure that transformed both the organization and its contributors into first-call sources for policymakers, journalists, and global audiences.
Recruited 25+ contributors across the MENA political spectrum and built an independent editorial policy that gave the organization credibility in a polarized environment.
Built a pitching and placement engine, including media training, ghostwriting, briefing templates, rapid-response processes, and congressional testimony prep, that positioned analysts and executives for recurring tier-one placements and policy briefings on Capitol Hill.
Designed and launched original editorial products, including the first English-language presidential election monitoring project in the Arab world, which drew 46,000 visitors on launch day and became a primary source during critical political moments.
Integrated risk protocols and safety training into contributor contracts, protecting analysts operating under routine government threat.
Cultivated a durable media network across legacy outlets, freelancers, and regional partners, a relationship ecosystem that continued delivering beyond any single news cycle.
Placements secured
The New York Times, The Washington Post, The Atlantic, Foreign Policy, Foreign Affairs, Bloomberg, CFR, The Globe and Mail, CNBC, El País, El Mundo.
Select projects
Egypt Security Watch
Comprehensive monitoring platform tracking security incidents and state response across Egypt.
Presidential Elections Monitoring Project
The first real-time, English-language dashboard tracking Egypt's presidential election. 46,000 visitors on launch day.
Bassem Sabry Democracy Fellowship
Six-month residency program for emerging MENA analysts in Washington, DC.
Results
335% Growth
Audience increase in first three months
25+ Analysts
Positioned as recognized policy voices
46K Visits
On launch day of election monitoring platform
The organization became a go-to source for Middle East policy analysis, with contributors regularly featured in tier-one outlets, a visibility engine that continues more than a decade later.
If I can turn unknown analysts into the first voices journalists call, I can help your experts become impossible to overlook.